Launched new customer portal with reporting tools for fleets and mobile-optimized screens for owner-operators
As the Product Manager, I led the initiative to create a new customer portal, first by understanding the customer journey and top pain paints, and led from concept through to implementation.
Product Idea and Goal:
We aimed to address the evolving needs of truckers by creating a new Bestpass portal. Our objective was to alleviate top customer pain points, simplify billing management for trucking companies, and align the interface with a new brand identity. We sought to create a more intuitive and cohesive user experience while supporting Bestpass’s growth efforts.
Best Features: